CASE STUDY
ProtoKOLs
MY ROLE
Full-Stack Engineering
Frontend Architecture
Backend Data Systems
AI and analytics workflows
CLIENT
ProtoKOLs
YEAR
2024 - 2025
TECH STACK
OVERVIEW
ProtoKOLs helps web3 brands and agencies evaluate influencer fit, monitor project activity, and turn noisy ecosystem data into usable campaign insight across large social and on-chain datasets.
I worked across the product as a full-stack engineer, building KOL Checker, Project Checker, narrative mindshare, reports, watchlists with alerts, activity tracking, and other data-dense product surfaces used in workflows around 100K+ influencer profiles.
On the backend, I focused on data pipelines, AI-powered classification, Redis caching layers, and background worker systems processing millions of social events, helping keep the product both cost-aware and responsive at scale.
WHAT I OWNED
- -Built data-dense product interfaces across KOL Checker, Project Checker, reports, watchlists, activity tracking, and narrative monitoring workflows.
- -Developed backend data pipelines and worker flows for processing millions of social and on-chain events.
- -Worked on AI-powered classification, enrichment, and Redis-backed caching systems used to keep analytics surfaces fast and cost-aware.
- -Standardized high-performance UI patterns such as streaming, skeleton states, optimistic updates, and resilient error handling across dense data workflows.
KEY OUTCOMES
- -Supported analytics workflows across 100K+ influencer profiles and millions of social events.
- -Contributed to roughly 40% lower third-party API costs while maintaining data freshness and accuracy.
- -Shipped and maintained core dashboards used for research, campaign reporting, watchlists, alerts, and narrative monitoring.
ProtoKOLs Home Page

Narrative Mindshare

Trending Projects

KOL Checker Dashboard

Project Checker Dashboard

Activity Tracker
Reports and Analytics

Watchlists and Alerts

My Account Page
